October 9, 2013

Lancôme teams up with Baccarat

For an ultra-limited edition of its women’s fragrance, Lancôme called upon Swiss music box maker Reuge and French crystal maker Baccarat to design an exquisite box. The La Vie est Belle bottle in this collector’s edition is presented beneath two glass bell jars within a handcrafted music box, surmounted by a miniature crystal chandelier.

Reuge produced the music box exclusively for the occasion. When the button on the front is pressed, the box plays “Beautiful Days” by Venus, the theme music from the La Vie est Belle campaign featuring Julia Roberts.

Baccarat provided the crystal chandelier suspended from the top of the box. Made up of 133 crystal drops and 48 crystal tubes, this detail is a nod to the various chandeliers seen in the film campaign.

Only 15 of these pieces will be made available worldwide. Each element of the Edition Féérique was created by hand, meaning that each of the 15 boxes required 120 days of work to produce.

This luxury edition of La Vie est Belle will be available at the Lancôme Institut, the brand’s spa in Paris, from November 15.

In the meantime, visitors to the Sephora store on the Champs-Elysées in Paris will be able to see the box from October 28. The price of this exclusive piece is available only upon request.

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