July 27, 2012

Ads vs. Reality – Fast Food

How many times you stayed amazed at the sight of some food decoration in some magazine or pictures?  Did you ever wonder who’s in charge for all those beautiful food design? Is it chef or photographer and a bit of PhotoShop…?  Well, there are people who are specialized for Food design, they are Food Stylists.

Koliko puta ste zanemeli (i ogladneli) pred slikom fenomenalno servirane hrane u nekom časopisu? Da li ste se ikada zapitali ko je odgovoran za sve te božanstvene dekoracije hrane? Da li sam kuvar ili je za to zaslužan fotograf i malo fotošopa? Pa ako niste znali za dekoraciju hrane za fotografisanje su zaslužni "Stilisti za hranu".


Did you ever feel hunger when you go by some fast food restaurant? Fast food usually plaster their walls with pictures of juicy burgers – often hanging right over your table – so you need only open your eyes to find something to compare your food with, while you eat it.

Da li osetite glad uvek kada prođete pored nekog kioska/restorana brze hrane? Oni obično oblepe svoje zidove slikama sočnih i velikih hamburgera - obično tik iznad vašeg stola - tako da samo treba da otvorite oči i uporedite vašu hranu koju ste dobili sa slikom.
For thet you have to blame Food Stzlist. The role of the food stylist is to make the food look attractive in the finished photography.

Za to možete da krivite "Stiliste za hranu". Njihova uloga je da učine da hrana izgleda što atraktivnije na slikama.

I found some interesting research of Dario D, fotographer and writer (among the all), in which he wrote about „False Fodd advertising“.

Needless to say, the results of his project were unsurprising… which shouldn’t be a surprise.

Pronašla sam  neka interesantna istraživanja Daria D, mladog fotografa i pisca (između ostalog) u kome one istražuje "laži" u Fast food reklamama.

Nepotrebno je pominjati da reyultati istraživanja nisu bili iznenađujući... što ne treba da bude iznenađenje.

Dario D: “If you have a company called TACO Bell… and you have this item on your menu called “Crunchy Taco” – you know, like your flagship item – let us hope that it doesn’t look like THIS.” (Seriously… we’ve got 3 ingredients in here: lettuce, meat, and cheese.)





 
That’s actually a pickle in the upper right.





Well, those are examples he chose to investigate.

Take a look at some of these images... would you like a bit of it?  I think we have to honor Food Stylists and Photographers.


To su bili neki od primera koje je mladi fotograf istražio.


Pogledajte sledeće fotografije... da li biste probali, bar zalogaj?  Mislim da treba da odamo počast Stilistima za hranu i fotografima.






















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