Rolex opens in Belgrade largest store in Central Europe

Petite Geneve Group, the pioneers of luxury watches and jewelry retail in Serbia for over a decade, inaugurated earlier this week, in Belgrade Serbia, the brand new Rolex store, a 250 sqm space reflecting the latest international retail store concept.

Spread over three levels, the Rolex store in Belgrade is situated downtown  Uskočka 7, also features an open glass service area. Petite Geneve Group, co-owned by the Petrovic family, also owns and operates the Rolex store in Budapest, Hungary. The inaugural event was attended by the Ambassador of Switzerland to Serbia.