Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background.
Studying how colors affect different people, either individually or as a group, is something some people build their careers on. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.
Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color…
Grey
Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil. It is also known as neutral and cool. Grey is often used for the type within logos because it is neutral and works well with most other colors.
The
logo for the luxury brand Swarovski, maker of lead crystal glass, is
grey. The grey could be viewed to represent the lead that is a part of
the product the company makes, but also represents the respect and
authority that comes from the history of a company that has been around
for over 100 years.
Red
Red is an intense color. It can summon conflicting emotions from blood and warfare to love and passion. It is often used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry.
Red Bull gets a double dose of red in its logo and is a great color choice for a logo that represents an energy drink company. The company markets the drink as, “Red Bull vitalizes body and mind” and “Red Bull gives you wiiings!”. Both of these phrases reinforce why red was an excellent color choice for the logo.
Pink
Pink is a feminine color that conjures feelings of innocence and delicateness. It’s a softer version of red that can stir up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine flare.
The color pink is very prominent in Mattel’s Barbie logo and supporting branding material. It is a fitting color for a toy that is marketed to little girls. The typeface compliments the color choice and helps to reinforce the brands positioning by giving the impression of a young girl’s handwriting.
Orange
Orange is made up of red and yellow and can represent attributes from each of those colors. Orange is less intense than red but still packs a lot of punch. It is more playful and youthful than red. You can commonly find it used in logos to create a playfulness or stimulate emotions and even appetites.
Orange is a perfect color choice for Nickelodeon who’s target audience is children. Orange is fun, lighthearted and youthful which reflects the TV channel’s programing. The design of the Nickelodeon logo supports the youthful theme with the paint spattered backdrop and playful typography.
Yellow
Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.
We all know the successful McDonald’s franchise (aka The Golden Arches) and their slogan “I’m Lovin’ It”. Like Red Bull, McDonald’s uses a loosely analogous color palette. The difference is that McDonald’s is mainly yellow which fitting for this brand that focuses on children, playfulness and happiness. The red works well as an accent color and has been know to raise ones blood pressure and evoke hunger. Incidentally, this color combination has influenced many other fast food chains.
Green
Green represents life and renewal. It is a restful and soothing color but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.
Green is suitable logo color choice for a TV channel who’s programing focuses solely on nature and animals. There’s a significant amount of controversy surrounding this logo. So whether you like the logo or not, I think we can agree that the various tones of green are right on for this channel. The color conjures up imagery of jungles, grasses and nature in general.
Blue
Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.
The blue in the IBM (aka “Big Blue”) logo represents a company that is non-threatening yet stable and established. When Rand redesigned the IBM logo he replaced the solid type with 8 horizontal bars to represent “speed and dynamism”. While the logo typically isn’t used in its original blue today, it is still a very prominent color in the IBM brand.
Studying how colors affect different people, either individually or as a group, is something some people build their careers on. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another.
Color offers an instantaneous method for conveying meaning and message in your logo designs. It’s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color…
Grey
Grey, is somewhere between black and white. From a moral standpoint, it is the area between good and evil. It is also known as neutral and cool. Grey is often used for the type within logos because it is neutral and works well with most other colors.
The
logo for the luxury brand Swarovski, maker of lead crystal glass, is
grey. The grey could be viewed to represent the lead that is a part of
the product the company makes, but also represents the respect and
authority that comes from the history of a company that has been around
for over 100 years. Red
Red is an intense color. It can summon conflicting emotions from blood and warfare to love and passion. It is often used in logo design to grip the viewer’s attention and has been known to raise one’s blood pressure or make people hungry.
Pink
Pink is a feminine color that conjures feelings of innocence and delicateness. It’s a softer version of red that can stir up visions of little girls, bubble-gum and cotton candy. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine flare.
Orange
Orange is made up of red and yellow and can represent attributes from each of those colors. Orange is less intense than red but still packs a lot of punch. It is more playful and youthful than red. You can commonly find it used in logos to create a playfulness or stimulate emotions and even appetites.
Yellow
Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. Yellow is bright and highly visible which is why it can often be found on caution and other road signs. Yellow is often used in logo design to get attention, create happiness and warmth.
Green
Green represents life and renewal. It is a restful and soothing color but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as eco-friendly.
Green is suitable logo color choice for a TV channel who’s programing focuses solely on nature and animals. There’s a significant amount of controversy surrounding this logo. So whether you like the logo or not, I think we can agree that the various tones of green are right on for this channel. The color conjures up imagery of jungles, grasses and nature in general.Blue
Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.
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